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HomeContent Strategy
A man scribbling in his notebook
July 4, 2024
Content Strategy
Caitlin Bennett

5 Questions to Ask Before Using AI for Content Creation

Brands are adopting AI for content creation, fast. But, is there output improving? If you're wondering how to scale content creation with AI, there are five questions you need to ask before you start.

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A woman taking a photo of buildings by the sea
May 11, 2024
Content Strategy
Caitlin Bennett

How to Measure Content Marketing Performance

Are your online content marketing efforts having a positive impact on your brand? Content creation takes effort and we need the right systems in place to measure the true value of content marketing.

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An artist sitting on the ground amongst their drawings
February 4, 2024
Content Strategy
Caitlin Bennett

How to Create Original Content

Our new-found ability to rapidly generate content at scale with AI is powerful, but we still need to adopt classic creative techniques to make original content.

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Two women sitting at a table, reading, and laughing
June 3, 2023
Content Strategy
Caitlin Bennett

Three Everyday Sources of Online Content Ideas

Everyone is telling you to produce more content, but you’re flat-out finding ideas on what to create. The good news is that online content ideas are around you every day. You just need to know where to look.

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CAITLIN BENNETT
CONTENT MARKETING AND COPYWRITING SPECIALIST
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