Social Pinpoint

Social Pinpoint is an online community engagement platform that enables governments and decision-makers to inform and seek feedback from their communities. The team required educational content that would guide prospective customers to imagine how they could use the platform. SEO-friendly blog posts, social media content, a monthly email newsletter, and a whitepaper were created to help Social Pinpoint’s community understand how they can use technology to create a better vision for people and places. You can read How to Develop a Community Engagement Action Plan to see an example of how blog content was used to guide informed use of the platform.